Print And Paper Marketing Is Still Very Effective
You have been hired to design a postcard after a competitor has lost the account. You need to shine so you can secure a long-term arrangement with your new customer, but you are not sure what you will need to do to knock their socks off. You don't want to look but you also don't want to go too far and risk alienating your clients. Here are five design tips that make a lasting impression if you are not hired to revamp brand identity but rather to simply make print marketing more effective.
First of all, include your website (URL) and email address in all your current ad campaigns; in your business cards and other marketing your business with print material. Include your address ought to be consistent throughout your materials including fonts, colors, logo, tag line, etc.. Your customers will come to recognize your picture and so build a relationship. Include your URL on all your letterhead, proposals, brochures, envelopes, invoices, checks, fax coversheets, business cards, flyers, newsletters, media releases, and media kits. Let people know you have a method where you can be reached and information about your company's products and services can be found at any moment.
First, study your competitors. Search online for opponents. Select the top 5 to 10 and try to ascertain their USP. Most will lack a USP, for these look for some of the features or services which they stress.
1- Sizing consideration. The standard newsletter size is 8.5 by 11 inches. But if you want to produce a material that is larger you are able to consider a 17 by 11 inches or 18. These will provide you more room be sure that you convey impact to your customers and prospects and to add information. As price is proportional to size, be careful with the size you select. The larger the size is the more expensive it becomes.
As with any relationship, the key address to success lies in clear, effective communication. They'll be better equipped to deliver the results you expect, by communicating your needs to your printer. Before you even request a quote, you should take some time to actually think about what your objectives are and how they can be fulfilled. Make certain you know just what volume you need. You should have a firm idea of how the final product should look. Will it be in black and white or color? Flat or gloss end? What kind of paper should it be printed on? These are just a few of the questions so you can look here you can communicate with your printing business, you will need to ask.
Have you got a good channel mix? Consider your channel combination by price but also by sources. How much time does it take to create an email campaign versus a postcard mailing. You want to avoid putting all your eggs in 1 basket that's a common mistake. Imagine they banned marketing and if you were only marketing on a social network.
I got some helpful hints printing done locally here lately, and only once was I told by anyone * about their guarantee. He also told me about his support and he showed me his client testimonials (idea # 4) - and his price was twice as much as others. But did I care? No. He established himself with him credibility in the customer's eyes.